PRIVACY NOTICE
OVERVIEW
50cc Studios Limited (“50cc Studios” or “we”)
cares deeply about your privacy and the protection of your personal
data.
We have created this Privacy Notice so you fully
understand what information we collect from you, why we ask for
that information, how we protect it, what we do with it, and how
you can communicate with us for further information or to ask us to
stop collecting the information.
We set our privacy standards by the most
stringent data protection rules in the world - that of the United
Kingdom and the European Union. In that context, 50cc Studios is
the “data controller”. In other words, we determine the purpose and
the manner in which the personal data you supply is
processed.
By downloading and playing our games, or
interacting with our websites or other services, you agree to the
use of your information in accordance with this Privacy Notice. If
you have any concerns about providing information to us, or it
being used as described in this Privacy Notice, you should not use
our games or other services.
To contact us, please send an email to this
address: info@50ccgames.com
WHAT PERSONAL DATA DO WE COLLECT AND
WHY?
We only collect information from or about you
that is necessary for us to provide the best gaming experience for
you in our games and community. The key reason we collect the
minimal mandatory information we do is that we need it in order to
operate the game you have chosen to play. The information which you
have an option to provide voluntarily allows us expand your options
to enjoy the experience.
Under European Union legislation, the legal bases
under which we collect information is described as
follows:
1. Contractual Necessity: This covers information
used by us in order to provide you with services that you have
requested, and that we have agreed to provide to you, such as our
games, customer services, and third party social network
connectivity such as via our forums.
2. Legitimate Interests: This covers information
used by us for purposes that are not harmful to your privacy and
can be reasonably expected within the context of your use of our
services, such as marketing, advertising, analytics and research
and optimisation of our games.
3. Legal Obligation: This covers information used
by us to comply with a legal obligation, such as the prevention of
crime or fraud or to maintain records relating to tax.
4. Consent: Where we ask for your consent to use
your information for a particular purpose, we will make this clear
at the point of collection and we will also make clear how you can
withdraw your consent.
Below is a list of the mandatory and voluntary
information we collect separated into two categories: for the games
and for the forums:
Games
1. Mandatory information and required for the
games to function:
● Username
● Device Identity (we need this to make sure that
your account is loading onto the correct associated
device)
● Geo-location of device (this is connected to
our ability to have the games on the various App stores and allows
us to show correct pricing based on your location)
● Internet Protocol (IP) address (this is
necessary for communication between our servers and the game app on
your device)
2. Voluntary information and completely at your
option to provide or not. (The information is used to enhance
gameplay, provide appropriate offers, facilitate purchases, and
allow you to play the game on multiple devices).
● Email address
● Facebook identity
● Google Play identity
● iTunes account identity
Forums:
Our forums are a great way to meet and
communicate with other players but joining them is completely up to
you. If you decide you’d like to participate there is some minimum
information that we have to collect to make the system work. There
is other information that you may want to provide to improve your
enjoyment of participating in the forums but doing so is entirely
up to you. We’ve listed the details below.
1. Mandatory Information:
● Username (To identify you within the forums and
does not need to match your Username in the games)
● email address (To enable verification of your
account and to prevent spam accounts)
● IP address (this is a technical requirement for
the system to work)
2. Voluntary Information (This information is
meant to help you connect with fellow players either within or
outside the forums in the manner you wish. Except for your
Operating System, Homepage URL, and Date of Birth, all the rest of
the fields are text fields - which means you can enter whatever you
like in them)
● Location
● Skype
● ICQ
● Biography
● Operating System
● Interests
● Occupation
● AIM username
● MSN username
● Yahoo username
● Homepage URL
● Date of Birth
In addition to the information listed above, we
will collect details about how you use and interact with our games.
If you choose to communicate with us, we may keep records of those
communications. We do not have access to any of your credit card or
other payment information as that information is collected by our
payment service providers (eg. Apple and Google) but we will be
provided information about your purchases so that we know if a
purchase was successful.
WHAT DO WE DO WITH THE INFORMATION WE
COLLECT?
The particular things we do with the mandatory
information we collect are listed in the previous
section.
We also analyse and use the information that we
collect on an anonymised or aggregated basis to help develop our
products, to analyse the performance of our games, to troubleshoot
and to improve and optimise the games to ensure the best experience
for you.
Finally, we work with partner organizations (in
the context of European Union privacy law, they are considered
“data processors”) to assist us in analyzing the data that our
games produce so that we can better understand what players like
you are doing in the game and use that understanding to improve
your experience. We also share certain data with partners who help
us with marketing and advertising. For further details on us
sharing information, please see the next section.
SHARING
In addition to other disclosures described in
this Privacy Notice, we also share your information in the
following manner:
● In circumstances where we have your consent to
do so
● Where we need to do so to provide our services
to you (for example, we may need to share your information to
companies we use to help us deliver our services)
● Where we need to in order to follow your
instructions (for example, to process a payment)
● Where your information is within a compilation
of information that is anonymous and, therefore, you cannot be
identified from it
● Where we believe (reasonably) that sharing is
legally allowed or is necessary for us to comply with a legal
obligation, or necessary to enforce our terms of service or any
other agreement with you, or to protect the rights, property or
safety of 50cc Studios or our players
● If there any corporate event that affects 50cc
Studios (eg. a sale, restructuring, etc..or in preparation of
anything like that), any person or company which buys 50cc Studios
or its assets will have the right to continue to use the
information you provide to us in the ways described in this Privacy
Notice
As part of these efforts, we may share the
following information with our data processing partners: device
identifiers, email addresses, geolocation, and Facebook identifier.
For our marketing and advertising efforts, we may share
geolocation, names, email addresses, and advertising identifiers
(we describe these below).
MARKETING
We use information we collect about you to send
you marketing communications and related services. For example, we
may send emails, serve advertising, or place ads on third-party
websites, apps and Internet-connected devices. This section also
explained how you can opt out of this.
We use information about you to try to make sure
you always see marketing from us that might be of interest to you.
This includes using information that we may have about you, such
as:
● advertising identifiers (see
below)
● the games you play and information about how
you interact with our games and services
● Your IP address, country or region
● Other information that we might acquire from
third parties who have obtained your consent or have another legal
right to share that information with us
When we market our games in media published by
other companies, we use third-party marketing partners to help us.
Our partners help us to provide ads to you by using data which they
have collected about you. They collect this information when you
use their services or the websites and services of other companies.
Our partners use this information to make assumptions about the
kind of advertising you would prefer to see. If they believe that
you would be interested in seeing an ad for 50cc Studios games or
services they may serve you with such an ad. Please note that this
Privacy Notice does not apply to the collection of your information
by our partners. We recommend that you review our partners’ privacy
policies for more information.
You can opt out of receiving direct marketing
from us in the following ways:
● To stop receiving email marketing from us,
please click on the unsubscribe link in any direct marketing email
we send to you or send an email to info@50ccgames.com
● to turn off interest-based advertising, please
see the instructions in the section below
Please note that even if you opt out of receiving
interest-based advertising, you will still see advertising and you
may see advertising from us, but that advertising will not be
targeted using your personal information.
ADVERTISING IDENTIFIERS:
To provide our games and interest-based
advertising, we use advertising identifiers and similar
technologies. This section describes our use of these technologies
and how you can manage your preferences.
Advertising identifiers and similar technologies
are used by us to provide our services to you and in order to
collect data from your device. These technologies allow us and our
third party advertising partners to:
● recognise you and your device
● provide interest-based advertising to
you
● allow our services to interact with a third
party social network or platform (where you have chosen to allow
such interaction)
● allow our payment processors to process your
payment instructions; and
● enable us and third parties to provide you with
more customized services, for example to provide our services in
the correct language
How do advertising identifiers and similar
technologies work?
Ad identifiers are non-permanent, non-personal
identifiers such as the Android advertising ID and/or Apple's ID
for advertising (the IDFA), which are uniquely associated with your
device. Similar technologies include tracking pixels within ads.
These technologies allow companies (including marketers and
advertisers) to recognise your device when you use websites and
applications.
How to adjust your preferences for interest-based
advertising:
You can choose to prevent your device's
advertising identifier being used for interest-based advertising,
or you can reset your device's advertising identifier, by changing
the settings of your device. Settings vary from device to device
but you will usually find the advertising identifier settings under
"privacy" or "ads" in your device's settings.
If you live in the USA, Europe or Canada, you can
also opt-out from the collection of your information by some or all
of our advertising partners who participate in the Digital
Advertising Alliance by visitinghttp://www.aboutads.info/choices/
(for US users),http://www.youronlinechoices.com/ (for European
users) orhttp://youradchoices.ca/choices (for Canadian
users).
You can also click on the AdChoices logo within
an advertisement (where available).
If you choose to adjust your preferences in order
to prevent these technologies, you may find that you cannot enjoy
the full use of our services.
Please note that adjusting your preferences as
described in this section does not mean you will no longer receive
advertising, it only means the advertising you do see will be less
relevant to your interests.
YOU SHARING YOUR INFORMATION
If you choose, you may opt-in to various features
which may be available as part of our services which allow you to
voluntarily share information, whether to a group of users
designated by you in one of our games (for example, a “Trooper
buddy list” or “friends” who also have a registered account) or to
everyone (for example, when you post user generated content to a
publicly accessible area on the forums). You are cautioned not to
post your personal information in the interest of safety, privacy
and security. You should not post your address, telephone number,
or anything that might put you at risk. We are not responsible for
monitoring this information and are not liable for any consequences
that may result from the exchange of this information.
It is your responsibility to ensure the security
of your 50cc Studios account password and not to reveal this
information to others.
HOW DO WE PROTECT YOUR INFORMATION?
Your information is stored on servers which are
protected behind a firewall. These servers can only be connected to
from inside a protected network and those connections are only
allowed from specific designated systems. Our servers are located
in the United States. We may engage providers located both within
the European Union and outside it to process your information and
to provide services to us.
As noted above, we store your information on
servers outside the European Union and may transfer your
information to affiliated entities or third parties who are located
in jurisdictions both inside and outside the European Union. Please
note that the countries outside the European Union may not have the
same data protection laws as your own jurisdiction. We make sure
that our providers have adequate safety measures and processes in
place (including the use of European Union type clauses in their
contracts) to allow the transfer of your information across borders
outside of the European Union.
We take appropriate security and technical
measures to protect your information from unauthorized access, loss
and misuse. In addition, we ask our suppliers who process personal
information on our behalf take a range of security measures
designed to help protect your personal information and maintain an
appropriate level of security. However, we cannot guarantee the
absolute security of your information online and offline, as the
Internet by its nature is not a secure environment and the nature
of security risks is constantly evolving. As such you should always
take care when sharing your information online.
Internally, we restrict access to your personal
information to only those that need access to it. We rely on user
authentication and a restricted access to our databases to enforce
those restrictions. For example, our customer service personnel are
able to access your information and records to assist you with
issues with your account but our graphic artists are
not.
CHILDREN
Our games are intended to be played by adults and
we do not knowingly collect, and do not wish to collect,
information about children. Please do not play our games or use our
services if you are under the relevant ages set out
below.
To play our games and use our services, you must
be over a certain age. This age can vary depending upon where you
live.
For most of the World, you must be 13 years old
to play. The exceptions to this are listed below:
You must be 14 years old if you live in
Austria.
You must be 15 years old if you live in
Finland.
You must be 16 years old if you live in France,
Germany, Hungary, Lithuania, Luxembourg, Netherlands, and
Slovakia.
If you believe that we might have any information
from or about a child under the relevant age set out above, please
contact us. In the event that we learn that we have collected
personal information from a child under the relevant age set out
above, we will delete that information as quickly as
possible.
YOUR RIGHTS
You have certain rights connected to your
personal information and what we do with it. We’ve listed these
rights below:
1. Right of Access: You have a right to know what
information we have about you and, in some cases, to have the
information sent to you. If you wish to exercise this right, please
contact us and let us know that you wish to exercise your right of
access and what information in particular you would like to
receive. We reserve the right to ask for reasonable evidence to
verify your identity before we provide you with any information.
Please note that we may not be able to provide all the information
you ask for, for instance if the information includes personal
information about another person. Where we are not able to provide
you with information that you have asked for, we will try to tell
you why. We will try to respond to any request for a right of
access as soon as possible, but we will always do so within 1 month
of receipt of your request and verification of your
identity.
2. Right to Correct Personal Information: We try
to keep the information that we hold about you accurate and up to
date. Should you realize that any of the information that we have
about you is incorrect, please let us know at info@50ccgames.com
and we will correct it as soon as we can.
3. Data Deletion: In some circumstances you have
a right to have some of the personal information that we hold about
you deleted. Should you wish to have any information about you
deleted, please contact us at info@50ccgames.com. Please note that
in order to process your request you must delete our games from
your mobile devices. Where we delete personal information about
you, we may still retain some or all of that information for other
purposes such as maintaining financial records, protecting or
enforcing legal rights, maintaining marketing suppression lists or
for technical reasons such as maintaining technical security or our
database integrity. We may also retain your information in an
anonymised form. In some instances, personal information about you
that is visible through gameplay, such as your username, may be
cached on other players’ devices and we may not be able to remove
or update that data from those devices.
4. Account Deactivation: You can ask us to
deactivate your account by contacting us at info@50ccgames.com . We
may ask you for other information before we are able to deactivate
your account. As part of the deactivation process, if you have
connected them, you should also disassociate your Facebook and
Google Play accounts from our games and delete our games from your
mobile devices. Note that your progress in our games and any
unspent virtual items will be lost.
5. Right to Object: You have the right to object
to the processing of your personal information which is processed
on the basis of legitimate interests (see description
above).
6. Revoking Consent: You have the right to revoke
a consent you may have provided earlier. Please contact us at
info@50ccgames.com to do so, specifying the
particulars.
HOW LONG WE KEEP YOUR INFORMATION
We will keep your personal information only as
long as is reasonably necessary for the purposes described in this
Notice or such longer period as may be required to comply with our
legal obligations.
MANAGING YOUR PERSONAL INFORMATION
You can update or make changes to the
registration information stored in relation to your account or the
forums. To update your account for the games or to close your
account, please contact us at info@50ccgames.com. For the forums,
you can make changes the changes you like by going to your profile
and updating there.
LINKS
When you click on links on our website, you may
be directed away from our site. We are not responsible for the
privacy practices of other sites and encourage you to read their
privacy statements.
COOKIES – WHAT THEY ARE AND HOW WE USE
THEM
Cookies are very small text files that are placed
on your computer by websites that you visit. They are widely used
in order to make websites work, or work more efficiently, as well
as allowing you to share content from this site on Facebook and
other social networks. When you visit our website or register on
our forums, a cookie will be placed on your browser. On our forums,
we use cookies to improve your sign in experience. In that case, we
may store your user name in a cookie that will remain on your
computer after you sign out. This cookie allows your user name to
be entered automatically, so that you will only need to type your
password the next time you sign in.
You may have the ability to accept or decline
cookies using the settings on your browser. However, if you choose
to decline cookies, you may not be able to sign in or use the
forums.
CHANGES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to
time and we will post the updated Privacy Notice on this page.
Please come back to this page every now and then to make sure you
are familiar with the latest version. Any new notice will be
effective from the date it is published by us.
CONTACT US
If you have questions regarding this Privacy
Notice, please contact us at info@50ccstudios.com.